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Marketers Ready for Valentine’s Day

New products add festive flair to holiday.

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By: TOM BRANNA

Editor

Just in time for the holiday for sweethearts, personal care marketers are gearing up for Feb. 14 with a bunch of new products: Nail Fraud, the New York-based company that is bringing fashion to America’s fingertips, is releasing a heart pattern for its nail stickers ($12) for Valentine’s Day. The new product will be available nationwide at Ulta and other fine stores. The new Oh Lollipop set from Philosophy ($18) features two lip shines: a Fresh and Fruity Lollipop var...

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